Branding plays an important role in building reputation. It is usually associated with an organization or a product. However, today branding has gone personal. In the competitive marketplace, especially in the online world, personal branding is a great opportunity for a job seeker to stand out from its peers.
Agreed. How can I build my own brand?
Here is a
list of some of the actions you can take to build your
reputation:
• Blogging: Creating and promoting a personal blog
is one of the best ways to establish your own brand. Kiruba Shankar
(India's one of the famous and expert bloggers) is a great
example.
Co-incidentally, I had a long meeting with Kiruba in the morning today. I also had the opportunity to listen to his presentation at NASSCOM in the evening today. He is a superb example of someone who has built an awesome personal brand, which has tremendously contributed to his success.
If you are technically strong and are more committed, you can build your own site and promote it. For instance, if you search for "java consultant" on Google, Mark Watson's site comes on the 2nd rank.
• Community Participation: Participating in relevant communities is another way to make you known and get recognized. For instance, if you are an SEO professional, participating in forums such as SEO Chat, Search Engine Watch can be highly valuable for your personal branding.
•
Article or White Paper Marketing: Authoring an article or
a white paper on your topic of expertise is another valuable tool
to build your credibility. Visit the below page for article
authoring and submitting guidelines:
http://learnhub.com/redirect?u=http%3A%2F%2Fezinearticles.com%2Feditorial-guidelines.html
• Online Press Release: Online PR (Public Relations) and in particular Online Press Release submission is another opportunity for you to establish your brand. In the online world you don't need breaking news to write a Press Release. You can announce any major accomplishment such as winning an award or recognition to write a Press Release about yourself.
Click on the
below link to know how to write an effective Press Release:
http://learnhub.com/redirect?u=http%3A%2F%2Fwww.prweb.com%2Fpressreleasetips.php
• Social or Professional Networking: You can leverage the potential of social or professional networking to connect to friends, potential employers and partners. Facebook and LinkedIn are great opportunities. On these communities, you can join and participate in the groups of your interest and can ask past customers or employers to write a recommendation for you.
