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Social Media Marketing, which started as a marketing concept few years back, has evolved into a quite vast field in the online marketing space. Given the vastness (both in terms of breadth and depth) of Social Media Marketing, it offers an abundance of career opportunities for various genres of people - technologists, content writers and most important marketers (and advertisers).

Before we delve into the kinds of job opportunities in SMM, let us understand the various objectives for which SMM is being employed today. Here is a list of some of the key objectives:
1. Website Traffic
2. Conversions and Sales
3. Branding
4. Reputation Management
5. Customer Experience and Feedback
6. Market Research

Given the above objectives, a successful SMM campaign is fuelled by valuable contribution from different sets of people, who require specialized skills. Here is a list of different domains and the respective profiles, which are integral to any Social Media Marketing initiative.

1. Marketing: As the name suggests, SMM is primarily a marketing discipline. Conventional Marketers, Online Marketers and CRM Specialists play an important role in any Social Media Marketing campaign. This group of people brings the most important aspect - customer understanding, which is the secret sauce for SMM like any other marketing initiative.

2. Advertising and Branding: Creativity is integral to any Social Media and so is the importance of Emotional element. So, advertisers and brand managers are another set of people which needs to work in synergy with marketing guys to not only formulate the right strategy but also to turn into a campaign which gives the necessary traction to the Social Media Marketing campaign.

3. Technology: A Social Media Marketing campaign is incomplete without the necessary support provided by technologists. Whether it is about choosing & customizing the blogging platform (including microblogging such as Twitter), developing applications for various Social Networking platforms such as Facebook or Orkut, or developing and designing Web 2.0 oriented website, a Social Media Marketer is handicapped without the partnership with the skilled technologist(s).

So, you have now fair understanding of various disciplines which offers career opportunities in the SMM space, let me complete this post by listing some of the popular avenues where you can begin and hopefully also end your search for a lucrative Career in Social Media Marketing.

1. SocialMediaJobs
2. Indeed.com